A Healthy Approach to Dietary Fats: Understanding the Science and Taking Action to Reduce Consumer Confusion

-Ann G. Liu, Nikki A. Ford, Frank B. Hu, Kathleen M. Zelman, Dariush Mozaffarian, Penny M. Kris-Etherton

Study Overview

A significant body of research supports the unique health benefits of dietary patterns and foods that contain plant and marine sources of unsaturated fats. Yet, after decades of focus on low-fat diets, many consumers, food manufacturers and restaurants remain confused about the role of dietary fats on disease risk and sources of healthy fats. This article reviews the symposium “A Healthy Approach to Understanding Dietary Fat Consumption: Understanding the Science and Taking Action to Clear Up Consumer Confusion” held at the American Society for Nutrition Scientific Sessions and Annual Meeting and published in Nutrition Journal.1

Published: Nutrition Journal 2017
Study funded by Hass Avocado Board

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Key Takeaways

The types of foods consumed and the dietary pattern followed are far more important for reducing heart disease risk than total fat intake.

While consumers are very aware of fat, they do not understand the importance of fat quality or the different sources of dietary fat.

Future dietary recommendations should focus on healthful dietary patterns to help consumers identify and choose foods that are good sources of healthy fats like avocados.



Avocados and a Healthy Approach to Dietary Fats

Fat Consumption and Consumer Knowledge Statistics

  • Since 1971, the average fat intake in the U.S. decreased from 37% to 34%, while carbohydrate intake, total calorie intake and obesity rates have increased.
  • A global survey found that 95% of respondents knew that vitamins were needed for a healthy diet, but only 41% knew certain fats were essential nutrients.
  • The median intake of saturated fat currently is 11%, and half of the adult population consumes greater than the recommended level of 10% of calories from solid (saturated) fat.
  • Three out of four consumers identified olive and fish oils as being healthful, but only half of consumers identified avocados and nuts as healthy whole food sources of fat. When asked about monounsaturated fatty acids (MUFAs) and polyunsaturated fatty acids (PUFAs), only 16% believed they were healthful, illustrating how the chemistry terms for categorizing fats do not resonate with consumers.




Communicating the Science

  • Condense complex information into motivating messages, but keep them evidence based.
  • Use language at the 6-8th grade reading level that is clear and easy to understand. The best messages are actionable, easy to implement and easy to visualize.
  • Put research findings in context within the prevailing body of evidence and avoid sensational headlines.
  • Work with reporters to make sure your comments and quotes are correct.
  • Have a few (e.g., three) key messages that consumers can remember and reinforce with a strong bottom line.
  • Specify practical dietary substitutions with a “compared to what” approach rather than general “eat more/less.”


Avocados and Dietary Fat Research


References:
1.Liu, et al. A Healthy Approach to Dietary Fats: Understanding the Science and Taking Action to Reduce Consumer Confusion. Nutrition Journal 2017.
2.The avocado nutritional information throughout this summary has been updated to reflect changes by the FDA to the avocado serving size on July 26, 2016. (More info on Nutrition Health Facts and Label)