The Green Beauty: Providing The Skin The Hydration It Needs

LOS ANGELES, CA – Avocados are gaining popularity among beauty specialists as a natural ingredient for skin care treatments. The popular green fruit contains exceptional moisturizing properties.

“Applying the avocado flesh over the skin as a mask in combination with other natural ingredients is excellent for keeping skin hydrated, giving it smoothness and brightness without clogging the pores,” said Tasha Noriega, founder and president of Tasha & Co., a company dedicated to the development of innovative skin care products without the use of synthetic chemicals.

Being a Latina woman, Noriega understands first hand the challenges that Hispanic women face when searching for the right treatments for their different skin needs. Hispanic skin is often a combination skin type. It tends to develop dark spots and uneven pigmentation, a problem that Noriega addresses with her original skin care products.

Due to her experience treating Hispanic women’s skin care problems, the Hass Avocado Board (HAB) asked her to create three original avocado treatments that suit Latinas needs.

“You don’t need complicated beauty treatments to be able to give your skin the attention it requires,” said Noriega. “All that’s needed for an effective nourishing face mask can be found in almost every kitchen.”

True to her principle, Noriega developed a skin treatment recipe based on nutrient-dense Hass avocados, fruits and vegetables, combined with yogurt and oatmeal. The recipe can be easily prepared at home and has three variations for different skin types. “This is a great exfoliating mask. It helps to remove dead skin cells and even out the skin tone, something of particular importance for Hispanic women,” said Noriega.

Using avocados in her treatments makes sense to Noriega. Containing a myriad of nutrients and vitamins, they help to moisturize, exfoliate and enrich the skin. Avocados have more vitamin E compared to the 20 most commonly consumed fruits and are considered by professional beauty aestheticians to be an essential ingredient in treatments that help reduce the appearance of the aging process.

Avocado beauty qualities also include soothing properties that help smooth the skin.

Other beauty properties can be found in the oil obtained from the avocado seed, containing avocadin. This oil has softening and other qualities that help to reduce the appearance of wrinkles. Its ability to penetrate the skin is the highest of plant oils, including lanolin, olive, almond and soy-bean.